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And while those micro-decisions seem unimportant, they add up and do matter, because you’re only as good as the profile you craft.

So how do you create the kind of online identity that will land you a first date?

They published their findings this week in the journal Evidence Based Medicine.

Before we get to the findings, some caveats: these are generalities. And maybe these tips will land you more first dates, but it’s unclear whether these are the kinds of first dates you want.